The 61 Most Popular Amazon Items E! Readers Bought This Month

E! Illustration/ Photos Courtesy of Getty Images/ Carol Yepes

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February was such a busy month for us shopping enthusiasts, picking Valentine’s Day gifts, celebrating the Super Bowl, and nabbing major deals during Presidents’ Day Weekend. There was so much shopping to do in such little time. Thankfully, Amazon has that super-fast Prime shipping, right? They really do have everything you’ll ever need from beauty products to home decor to fashion and everything in between.

Throughout the month, you shopped til you dropped (staying within your budget, of course). Let’s check out the most popular Amazon products that E! shoppers couldn’t get enough of this month, including $1 lipsticks, hair growth hacks, affordable athleisure, and even some celebrity picks from Olivia Culpo, Kyle Richards, and Paige DeSorbo.

Brighten up your complexion and unclog your pores with a multi-tasking clay mask, which has 4,800+ 5-star Amazon reviews.

A shopper gushed, “This turmeric face mask is the goat I had several dark spots over the past years and most of my dark spots ARE GONE like magic it really works wonders.”

“I initially just covered my face [with sunblock] for vanity purposes, not wanting to age. I had a scare years ago where they thought I had melanoma, but there was a mistake in the lab… Now, it’s for all reasons, to protect from skin cancer and anti-aging. I cannot live without this product. Everybody I know uses this and loves this. You can put your makeup on top of it. I like the one with a little bit of a tint to it. This is the best product. Such a great product. I cannot say enough about that,” Kyle Richards said in her Mexico packing guide.

Melissa Gorga shared, “You need to get these moisture socks. Put lotion on your feet and slip in your little moisture socks. Check them out because they work. You definitely need the moisture socks.”

Melissa’s recommendation has 8,600+ 5-star Amazon reviews.

Paige DeSorbo shared, “If you have not tried these, do yourself a favor and put it in your cart right now. Even if you think you don’t need it, try it. This is for the nose. If you have blackhead or any pimples a little bit under the skin, it totally sucks them out. I feel like the nose one is the one I was the most amazed by. I even put this on my boyfriend the other night and he was obsessed with this. They’re so easy to sleep in. You don’t even feel it.”

Paige’s pick has 8,100+ 5-star Amazon reviews.

Bring your nails back to life with this growth treatment that gives results in just 3 days, according to the brand. This affordable find has 31,400+ 5-star Amazon reviews.

A shopper raved, “THIS IS THE BEST EVER. MY NAILS WERE NOT GROWING AND CHIPING A LOT. THIS IS A MIRACLE NAIL-AID. MY NAILS HAVE GROWN LIKE CRAZY, NO CHIPPING AND THEY ARE HARD. DEFINITELY RECOMMEND IT.”

Paige DeSorbo shared, “This just smells so freaking good. The yellow [scent] is my favorite. I feel like this is always a go-to.”

Paige’s pick has 20,400+ 5-star Amazon reviews. Other celeb fans include Selena Gomez, Olivia Culpo, Real Housewives of Beverly Hills OG Kyle Richards, Vanderpump Rules star Lala Kent, and Real Housewives of New York OG Bethenny Frankel. Ludacris shared this is as a gift pick for his daughters. It has 35,000+ 5-star Amazon reviews.

Here’s a product Paige DeSorbo learned about from her Summer House co-star Ciara Miller. Paige said, “She was always using Neutrogena body oil. It changed my whole freaking life. After you shower and everything, you just squirt it all over. Just rub it all in. It absorbs into your skin. Then, wait 5 to 10 minutes until you do your regular moisturizer. It [feels] like a baby’s bottom.”

This product has 27,300+ 5-star Amazon reviews.

The Laneige Lip Sleeping Mask is a product you will use all the time. I adore this lip balm. It treats my chapped lips and this one container lasts me a long time, even if I use it multiple times a day. I make sure I never run out of this stuff, so I’m definitely stocking up while I can get it for 20% off!

This cult favorite product has 31,000+ 5-star Amazon reviews, and lots of celebrity fans including Sydney Sweeney, Porsha Williams, Alix Earle, Justine Skye, Paige DeSorbo, Hannah Brown, Kenzie Ziegler, Dr. Nicole Martin, Alexia Nepola, Drew Sidora, Delilah Belle Hamlin, Serayah, and Ashley Haas. 

Paige DeSorbo said, “You can rip them in half. You don’t have to use the whole thing. I like to rip them in half because I like to pack them too. Dry your face and then you can wipe up the sink with the towel. I love this so much. It comes in a pack of 50.”

You can use these to wash your face, dry your face, remove clay masks, and more. Reusable towels can easily grow bacteria and this is a great alternative. Paige’s pick has 15,400+ 5-star Amazon reviews. Paige previously recommended these to Amazon shoppers and Real Housewives of Beverly Hills alum Lisa Rinna did too.

Sydney Sweeney told E!, “When I first started using this product, I had soft, glass-looking skin. It’s a life-changing product. I was like, ‘Can I put this on my entire body?” I felt the same way, which is why this overnight mask has been a staple in my routine for years. It absorbs quickly and it delivers major results when I use it. Every. Single. Time.

“Hydrating your skin during this time of year is the best, best thing you can do. It comes with a little spatula. This heavy moisturizing mask is always amazing. I love to use this time of year at night. This is a great moisturizing mask. I highly recommend it. It feels great,” Kyle shared in her roundup of winter must-haves.

It has 2,500+ 5-star Amazon reviews and a devoted TikTok fandom.

These are such a great deal and they’re amazing.  They are so hydrating and super refreshing. Once again, I highly recommend keeping them in the fridge. These help me diminish under eye bags and that ever-dreaded puffiness.

They’re individually wrapped, which is ideal for travel. As an eternal bridesmaid, I think that these are great to throw in gift bags for bachelorette parties too. I can never get enough moisturization and I adore these oh so much. I’m not the only one who likes these. Lisa Barlow, Kyle Richards, and Cassie Randolph have recommended these. 

“This lip gloss is a dupe. It’s kind of like a Dior. I like the color. It’s kind of minty too,” Madison LeCroy shared.

Amazon has 9 shades to choose from. 

Eyeshadow can be messy and time-consuming to apply (and clean up). Make your life a little bit easier with a mess-free eyeshadow stick. These are an Amazon top-seller and they always go viral. There are shimmer, matte, and metallic finishes in 53 shades. Shoppers gave these eyeshadow sticks 27,800+ 5-star Amazon reviews.

If you’re struggling to narrow down. your choices to just one shade, you can get a 6-piece set instead.

“I’ve used this mascara for I don’t even know how many years, forever and a day. I don’t like to wear lashes. If you want to look like you have lashes on, this is my go-to. It’s amazing. Everyone I turn onto it ends up using it and never ends up going back [to their previous mascara]. I love the thick brush. The brush is key. I can reapply this product and keep reapplying to build it up. Makeup artists that I work with end up using this too. This is my favorite mascara,” Kyle Richards raved. 

This mascara has 54,200+ five-star Amazon.

“I was using this Laura Geller palette. You’re supposed to be able to do everything all in one. So I did that and I was like, ‘I like this.’ Now, I am obsessed with this palette and I literally got so many texts from my friends being like, ‘Can you send me that palette?’ It’s that good. If you think I’m glowing, it’s because of this palette. It has everything,” Kyle Richards shared.

Elevate your lash game to new heights with this innovative primer that adds instant volume and length to your eyelashes, creating the perfect canvas for your favorite mascara. Formulated with nourishing ingredients, including acai oil and mango butter, it not only boosts the volume and length of your lashes but also conditions and strengthens them over time, per the brand.

Shoppers gave this primer 22,400+ 5-star Amazon reviews.

Every woman needs a tube of clear mascara in her makeup bag. It’s great for giving that natural “my lashes just look this” appearance, but it’s also a great multi-tasking item. I use it to tame my eyebrows, lock in brow makeup, groom stray baby hairs and fly-aways, set false eyelashes, and to separate lashes before applying color mascara. No wonder 38,000+ Amazon customers gave it a 5-star review. 

Real Housewives of Atlanta star Kenya Moore loves this mascara too.

“This is another nice highlighter. It’s a pencil and I can touch it up all day. It doesn’t take up a lot of space in my bag. It’s easy breezy. It’s a very popular one now,” Kyle Richards shared.

Technically, Kyle’s pick is an eye makeup pencil, but it definitely works as a highlighter. It has 51,800+ 5-star reviews.

Paige DeSorbo shared, “I’ve had this since high school. It’s my favorite set powder. You can buy all your expensive Laura Mercier, Bobbi Brown, it’s not gonna be like this one. This is the best pressed powder. It comes with a mirror. Throw that in your bag.”

Paige’s pick has 54,800+ 5-star Amazon reviews. Amazon has 36 shades to choose from. 

Kyle Richards said, “This is my old tried and true. I will stock up on these because I get scared [they will sell out]. These are so amazing. It has a built-in highlighter. It’s the color that looks best on me. It’s a peachy coral. It’s so pretty. I just haven’t found anything better, so why change?”

Kyle shared this her “can’t live without” product list, Mexico packing guide, and roundup of self-care products.

Paige DeSorbo explained, “All the Gen Z girlies are doing the tanning drops. I just don’t think it will ever be me. I just don’t think I’m a tanning drop girl. I would rather put a base on that’s a little glowy. There’s one really expensive one that I do love, it’s Victoria Beckham. I’m not buying that every time I run out. This is truly the only one I think is anywhere comparable to hers. This one is a really good alternative to it.”

Paige’s pick has 24,200+ 5-star Amazon reviews.  It has been recommended by TikTok sensation Alix Earle and Real Housewives of Salt Lake City star Lisa Barlow.

“I have an addiction to lip gloss. I love it so much. These are my favorites for well over a decade. I started wearing these 14 years ago. I like every single color. They work for everybody. I love them so much,” Kyle Richards shared in her Mexico packing guide.

Kyle previously recommended this and so did Southern Charm star Olivia Flowers, Remi Bader, and Real Housewives of Orange County star Emily Simpson. Amazon has 50+ shades to choose from. Kyle’s pick has 8,000+ 5-star Amazon reviews.

“This is another product that I love and it’s inexpensive, NYX. This a great lip if I want a shinier look. These are great glosses. I put them over my lipsticks,” Kyle Richards shared along with other “can’t live without” beauty products.

This lip gloss has 76,800+ 5-star Amazon reviews

Paige DeSorbo said, “You can’t tell me anything about other primers unless you’ve tried this. I just need you to see how jelly it is. I love it. It’s my favorite primer. It’s so amazing.”

Lisa Rinna shared, “I love this e.l.f. Power Grip Primer. I like that it just kind of puts a film on [the skin].”

Paige and Lisa’s pick has 15,800+ 5-star Amazon reviews. It has also been recommended by Jennifer Coolidge.

This must-have primer preps and primes your lashes for maximum impact, delivering instant volume and length for a show-stopping look. The ultra-soft brush coats each lash from root to tip, creating a smooth base for your favorite mascara. Say goodbye to clumpy, sparse lashes and get lashes that are bold and beautiful.

Shoppers gave this primer 32,100+ 5-star Amazon reviews. 

If you want a sleek ponytail, bun, or a half-up-half-down look, finish your style with some hair wax. The Samnyte Hair Wax Stick is the secret weapon you need to perfect your hairstyles. A little bit goes a long way with this one. When you’re done styling, just use this stick to tame all those little hairs that are getting on your nerves. Your style will look neat, stay in place, and look shiny (not greasy).

This hair care essential has 27,200+ 5-star Amazon reviews. Plus, it has Alix Earle’s approval.

If you have a lot of product build-up, I recommend using this scalp care brush in the shower when you shampoo to gently work in the product. It is great to stimulate circulation, which is said to help hair growth too.

I’ve been loyal to this brush since 2021. The top-selling product has 112,000+ 5-star Amazon reviews. It comes in 23 colors. It has also been recommended by Real Housewives of Atlanta stars Kenya Moore and Kandi Burruss along with Southern Charm cast member Madison LeCroy.

“I love love the Wet Brush products. So so so so good,” Kyle Richards said in her Amazon guide.

This top-rated brush comes in many colors and has 12,300+ 5-star Amazon reviews.

Paige DeSorbo shared, “I’m constantly on a hair journey. I’m always trying to have voluminous, amazing hair. This shampoo is so good. It’s hydrating. It’s for thinning hair and it visibly improves volume, strength, and texture— all the things you want shampoo to do. I’m obsessed with it. Now is the time to go on a hair journey.”

“I highlighted my hair and it got really damaged. People started telling me to use Olaplex. I had never heard of that because I never had damaged hair, to be honest. This is everybody’s best kept secret. It’s amazing. I use it all the time. This is such an incredible product for repairing damaged hair. It’s an incredible product,” Kyle Richards explained.

This product has 96,600+ 5-star Amazon reviews, 542.4K+ Sephora Loves, and 2,600+ 5-star Ulta reviews.

“These are the best, best, best hair bands. I like this because they’re silk and they’re not bad for your hair. I’m very neurotic about my hair. You want to use something like this. I use these in my hair and they’re great,” Kyle Richards said.

Amazon has these in six colors. These have 3,100+ 5-star Amazon reviews.

Achieve culinary perfection with precise temperature control when you use this advanced digital thermometer, which is 91% off. It is just what you need to make sure your meat is cooked to perfection every time whether you’re grilling, roasting, or baking. It is a top-seller with 10,300+ 5-star Amazon reviews.

Olivia Culpo said, “I absolutely love this tumbler. I love this particular color as well. This is 4.8 out of 5 stars and I’m not shocked. This really is the best ever. I know a lot of people are obsessed with the Stanley cup. It doesn’t even compare. This is so much better. It’s thinner, so it fits into more little cup holders. It’s so snug into any car cup holder. I feel like the Stanley cups are so bulky. This is just so chic. It’s the best. You have to get this. This is a non-negotiable. It will change your life. The colors are also so much better than the Stanley cup. Stanley cup colors are ugly.”

“You need this. You don’t know that you need it, but you need it. It also comes with a different top if you want to drink something hot. It keeps things hot forever.”

Olivia’s pick is a top-seller with 22,000+ 5-star Amazon reviews. She’s right about the cute colors too. Amazon has 31 to choose from in 2 sizes.

Sleeping on a satin pillowcase is one of the best things you can do for your hair and skin. It protects your hair from frizz, tangles, and damage, according to the brand. It’s also great for your skin because it doesn’t absorb your moisturizers and serums like cotton pillowcases can.

There are 20 colors and 7 sizes to choose from. This product has 224,100+ 5-star Amazon reviews. This has been recommended by The Bachelorette alums JoJo Fletcher and Tayshia Adams along with Brad Goreski.

I could not believe how quickly this little machine removed paint spots from my floor, grease from the kitchen, and self-tanner that stained the bathroom tile. I just put in some water, waited seconds for it to heat up, and all those problems disappeared in a instant.

This handy gadget saves me time (no more scrubbing for the win)! It prevents me from spending as much money on cleaning liquids since this only needs water. This product also helped my skin. Let me explain what may be a niche situation. As someone with super-sensitive skin, a long cleaning session often results in some allergic reactions or breakouts that take forever to disappear.

I could not be more obsessed with this product and I’m not the only one who feels this way. It has 17,800+ 5-star Amazon reviews. 

Olivia Culpo shared,”Here’s an electric can opener. When I go through Amazon, I discover a lot. This is definitely something that I discovered because I never thought ‘Oh, I need an electric can opener.’ I’m just not really that kind of a girl, but then I saw the reviews and the videos that were kind of mesmerizing. I thought to myself, ‘You know what, I actually do need this.’ Maybe you will feel the same way.”

This electric can opener comes in 4 colors and has 65,400+ 5-star Amazon reviews. 

Olivia Culpo said, “I saw this and I was like ‘Why don’t I have this? This is the best idea ever.’ This is the Fullstar Vegetable Chopper. This one of those things you don’t know [is] going to change your life, but clearly [it does]. It has all these different attachments you can put on depending on what you want to chop and how you want to chop it. I’m obsessed with it. Worth every penny if you ask me.”

Olivia’s pick is a 4-in-1 product with 78,000+ 5-star Amazon reviews. 

Olivia Culpo shared, “This is a set of five frames— another Amazon beloved item. They look very expensive. I feel like gallery walls add so much to room. They’re amazing quality. You would never know these were from Amazon. You would think they’re from a really amazing home store. How chic. That looks so good.”

These sets come in 10 colors and 18 sizes. Olivia’s recommendation has 44,700+ 5-star Amazon reviews. 

Olivia Culpo shared, “This was kind of random to me, but then I was like ‘This is the best idea ever. Why didn’t I think of this before?’ Double-sided, non-stick rug pads. These are amazing. I just used them because I have rugs that are kind of turned up. I would put coffee table books on them and anything to kind of train it down. This is great for those rugs that stick up and look weird and also if they slip and you don’t want them to move.”

Olivia’s pick has 4,300+ 5-star Amazon reviews. Don’t miss this 85% off deal.

“This is a classic black legging. I feel like the black leggings are just the most flattering and the most forgiving,” Kyle Richards shared in her roundup of fitness must-haves.

Kyle’s leggings come in 41 colors with sizes ranging from XS to 3X. Shoppers gave this style 47,900+ 5-star Amazon reviews.

Loungewear meets streetwear with this vibrant, teal sweatshirt. You can create. Zip it all the way up for a cozy funnel neck look or unzip it to showcase the collar and add some flair. It’s made from premium fabric that exudes high-quality and style.

It comes in 19 colorways.

Enhance your workout experience with these high-waisted running shorts. It’s thoughtfully designed for maximum performance and style. These shorts have a flattering high-waisted fit and a built-in mesh liner for added support and breathability. There are zipper pockets to keep your essentials secure while you’re on the run. They’re crafted from quick-dry fabric that wicks away sweat to keep you cool and comfortable throughout your gym session.

Shoppers gave these shorts 6,700+ 5-star Amazon reviews. There are 19 colorways.

You’ll adore these joggers made from smooth, lightweight fabric. They offer unparalleled comfort and breathability, making them perfect for all-day wear. The relaxed fit and stretchy material give you unrestricted movement and maximum comfort. The pockets are an added convenience.

Choose from 19 colors. Shoppers gave these pants 15,200+ 5-star Amazon reviews.

Thanks to its longer length and flattering silhouette, this sports bra doubles as a tank top, making it a versatile addition to your wardrobe. Whether you’re flowing through yoga poses, running errands, or layering up for a casual everyday look, this bra has you covered. 

Choose from 28 colors with sizes up to 3X. It has 27,200+ 5-star Amazon reviews.