A reader scolds people for letting the media in Saskatchewan suffer while advertising dollars help fund big social media companies.
Our weekly Humboldt Journal newspaper? Gone. How much longer for the Saskatoon StarPhoenix? Some are annoyed at reading a column from a Calgary columnist. What’s next?
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Postmedia’s Lorne Motley is now regional editor-in-chief for the Calgary Herald, Calgary Sun, Edmonton Journal, Edmonton Sun, Saskatoon StarPhoenix, Regina Leader-Post and Winnipeg Sun. Ramifications?
Saskatoon StarPhoenix Afternoon Headlines
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When you clicked OK to share your location, age and other personal data on social media, what did you expect? A gold star? A birthday card? You gave away your eyeballs for nothing (actually you are paying) for the privilege to shaft your neighbours. Nothing is free. Stop begrudging the few dollars the media do get.
Local businesses today advertise on social media (FaceBook, Twitter, Google, YouTube, etc.) meaning all of those dollars are now obscenely enriching some foreign plutocrats — Musk, Zuckerberg, Pichai, Wojcicki
because they own your eyeballs.
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Maybe, just maybe, if those advertisements were not a line-item tax deduction and businesses had to pay the full shot for using advertising agencies out of the country, maybe then local media would have the opportunity to recoup some of those dollars.
Ha, fat chance. How many people here bragged they don’t pay for the Saskatoon StarPhoenix? They’re reading through some free app (with their dollars going to out-of-town/out-of-province/out-of-country
businesses.) Connect the dots. No wonder there are so many nicknames.
Read Shoshana Zuboff’s book The Age of Surveillance Capitalism. Surveillance capitalism is intended to exploit and control human nature. If you ask nicely, I may lend you my copy.
Robert Bandurka, Humboldt
