Over the past decade-plus, Google has come to dominate the digital advertising industry. And in the eyes of the U.S. Department of Justice, the search giant has become too dominant.
On Jan. 24, the DOJ filed a lawsuit against Google accusing the company of having monopolized the ad tech market. According to the department’s antitrust lawsuit, Google capitalized on its combination of ad tech tools — particularly its ad exchange and publisher ad server — to corner the programmatic ad market.
At 155 pages long, the complaint is a lot to digest. So, in a series of explainer videos, we break down the primary aspects of the Justice Department’s accusations.
The first video in the series covers the basics of Google’s ad tech operation that raised antitrust alarms.
The second video breaks down how Google used its combination of ad tech tools to seize a competitive advantage over competing ad tech firms.
