The US-based fintech company Skipify has announced a strategic
collaboration with Visa through the Visa Digital Commerce Program. This
collaboration aims to reshape the landscape of consumer transactions by
harnessing cutting-edge technologies to simplify and expedite the payment
process.
The partnership between Skipify and Visa is geared towards
leveraging Visa’s extensive expertise in digital payments alongside Skipify’s
innovative digital wallet solutions. The overarching goal is to provide
consumers with heightened convenience and security during the checkout process.
Mark Nelsen, SVP, Regional Product and Innovation at Visa, Source: LinkedIn
“We’re empowering businesses with convenient and secure
ways to accept payments, giving them the opportunity to enrich consumer
experiences and get even closer to their shoppers,” said Mark Nelsen, the SVP of Regional Product and Innovation at Visa. “Skipify has been an incredible
partner because of their dedication to our merchants and cardholders. We’re
delighted to drive this next wave of innovation in payments with them.”
One of the primary objectives of this collaboration is to
enable Skipify’s customers to link their Visa Click to Pay cards with Skipify’s
Connected Wallet. By integrating Skipify’s digital wallet into merchants’
platforms, the aim is to alleviate common checkout hurdles faced by consumers,
thereby boosting conversion rates.
Once enabled, this direct connection enables
Skipify’s identity-enabled wallet to effortlessly identify participating Visa
Click to Pay cardholders on merchant websites, streamlining the card selection
process. Additionally, the integration makes use of advanced Visa network
tokenization technology to mitigate fraud risks, ensuring a more secure payment
ecosystem for consumers and merchants alike.
Skipify and Visa Partner to Extend Reach and Capabilities of Skipify’s Connected Wallethttps://t.co/dDznvEIESK#payments
— PaymentsNews.com (@paymentsnews) April 4, 2024
Merchant Benefits: Automating Authorizations and Boosting
Revenue
Ryth Martin, Founder and CEO of Skipify, Source: LinkedIn
This partnership is notable for Skipify in
terms of expanding its market reach and delivering innovative payment solutions
to a wider audience. Company officials emphasize that merchants stand to
benefit from this collaboration by automating shopper authorizations, expanding
revenue streams, and enhancing customer retention rates.
“We’re empowering merchants with an unparalleled
checkout experience,” said Ryth Martin, the Founder and CEO of Skipify.
“Merchants can authorize more shoppers automatically, drive revenue, and
ultimately earn more shopper lifetime value. We are proud to deliver this level
of impact with Visa by our side.”
The US-based fintech company Skipify has announced a strategic
collaboration with Visa through the Visa Digital Commerce Program. This
collaboration aims to reshape the landscape of consumer transactions by
harnessing cutting-edge technologies to simplify and expedite the payment
process.
The partnership between Skipify and Visa is geared towards
leveraging Visa’s extensive expertise in digital payments alongside Skipify’s
innovative digital wallet solutions. The overarching goal is to provide
consumers with heightened convenience and security during the checkout process.
Mark Nelsen, SVP, Regional Product and Innovation at Visa, Source: LinkedIn
“We’re empowering businesses with convenient and secure
ways to accept payments, giving them the opportunity to enrich consumer
experiences and get even closer to their shoppers,” said Mark Nelsen, the SVP of Regional Product and Innovation at Visa. “Skipify has been an incredible
partner because of their dedication to our merchants and cardholders. We’re
delighted to drive this next wave of innovation in payments with them.”
One of the primary objectives of this collaboration is to
enable Skipify’s customers to link their Visa Click to Pay cards with Skipify’s
Connected Wallet. By integrating Skipify’s digital wallet into merchants’
platforms, the aim is to alleviate common checkout hurdles faced by consumers,
thereby boosting conversion rates.
Once enabled, this direct connection enables
Skipify’s identity-enabled wallet to effortlessly identify participating Visa
Click to Pay cardholders on merchant websites, streamlining the card selection
process. Additionally, the integration makes use of advanced Visa network
tokenization technology to mitigate fraud risks, ensuring a more secure payment
ecosystem for consumers and merchants alike.
Skipify and Visa Partner to Extend Reach and Capabilities of Skipify’s Connected Wallethttps://t.co/dDznvEIESK#payments
— PaymentsNews.com (@paymentsnews) April 4, 2024
Merchant Benefits: Automating Authorizations and Boosting
Revenue
Ryth Martin, Founder and CEO of Skipify, Source: LinkedIn
This partnership is notable for Skipify in
terms of expanding its market reach and delivering innovative payment solutions
to a wider audience. Company officials emphasize that merchants stand to
benefit from this collaboration by automating shopper authorizations, expanding
revenue streams, and enhancing customer retention rates.
“We’re empowering merchants with an unparalleled
checkout experience,” said Ryth Martin, the Founder and CEO of Skipify.
“Merchants can authorize more shoppers automatically, drive revenue, and
ultimately earn more shopper lifetime value. We are proud to deliver this level
of impact with Visa by our side.”
