Fall is here and that means the holidays are coming in faster than you think. Many retailers are starting to offer holiday deals, including Amazon with its Prime Big Deal Days. The sale event started yesterday and ends tonight, Wednesday, October, 11 at midnight P.T. Here are some of the best Amazon Prime Day deals of 2023 we’re seeing right now (as well as price drops from big-name competitors like Best Buy and Nordstrom). Be sure to check out ASAP before you run out of time!
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What are the best Prime Day deals right now?
This is one of the hands-down greatest times to save, especially as Amazon discounts its own suite of products, and as competitors race to keep up (or beat) the discounts. That said…Prime Day is pure mayhem. There are easy-to-miss “Lightning Deals” starting and stopping at all hours—and sometimes, supplies and sizes run out before you have the chance to check out. That’s why we’re scouring the site for you and will update this page (and many others) through the end of the day, so be sure to bookmark it. Here’s a peek at our top five favorite deals of the moment, followed by all the rest (and some of the best Prime Day competitor deals).
- Vitamix 5200 Blender: originally $550; now $300—45% off
- Lifestraw Water Filter: originally $20; now $10—50% off
- iRobot Roomba 694: originally $275; now $199—27%off
- Apple Airpods Pro: originally $249; now $189—24% off
- Kindle Paperwhite: originally $140; now $95—32% off
- Casper Sleep Element Pro Mattress (Queen Size): originally $595; now $446—25% off
- Sony WH-1000XM4 Noise Canceling Wireless Headphones: originally $348; now $248—29% off
Best Prime Day tech deals
You can’t have a giant cyber sale sans electronics like TVs, laptops, and smart speakers. We’re seeing some exciting markdowns, including 31% off the JBL Flip 6 speaker which is waterproof for all your outdoor activities; and 30% off our SELF Fave Ember mug, which ensures your drink is as warm as you want it to be for as long as you want. Read on for more stellar savings from Apple, Amazon, Sony, and more.
Read more: Best Tech Gifts
Best Prime Day Amazon device deals
As is to be expected, Amazon’s own far-ranging suite of products are discounted to some of their lowest prices of the year during the Big Deal Days sale. You’ll find that our SELF Fave Kindle Paperwhite e-reader is 32% off—which it pretty much never is outside of Black Friday. An Echo dot smart speaker is under $25 (a steal for such a useful gadget that can play music, set timers, check the weather, and more for you). Take 40% off a device that speeds up your Wi-Fi and 30% off an Alexa-enabled 4K TV.
Best Prime Day Apple deals
If you’re shopping for a hard-to-please person, you can’t go wrong with something from Apple (unless they’ve sworn to allegiance to Android, anyway). We’re seeing some impressive discounts on the company’s multitude of products, including 25% off a lightweight iPad, Apple AirPods, and the SELF Home Fitness Award–winning Apple Watch Series 8.
Best Prime Day headphone deals
Work from home and could use a pair of noise-canceling headphones to block out the chaos of kids, neighbors, or construction? Love listening to podcasts while you run? You’ll find nice markdowns now on best-selling headphones and sweat-resistant earbuds from brands like Bose, Sony, and Beats.
Read more: Best Workout Headphones
Best Prime Day smartwatch deals
If you’re trying to get on board the fitness-tracker train (or want to give a different type a try), save now on some of the most popular of smartwatch brands, including Fitbit, Samsung, and Garmin.
Read more: Best Smartwatches; Best Fitness Trackers
Best Prime Day kitchen deals
In the market for a kitchen tool that’ll make cooking a bit easier (or upgrade your meals overall)? You’ll be hard-pressed to find better discounts than on Prime Day on best-selling Ninja air fryers, Nespresso Vertuo coffee makers, Sodastreams, Brita water filters, Instant Pot pressure cookers, and more.
Read more: Best Prime Day Kitchen Deals
Best Prime Day Vitamix deals
The Vitamix is hailed by chefs and shoppers alike for how it makes short work of so much more than just smoothies (though it’s impressive for that, too). This indispensable, hardworking tool can whip up soups and dips (and sometimes even heat them) and act as a food processor. There are many of these popular blenders on sale for Prime Day, including the beloved Explorian and 5200 models.
Best Prime Day Dyson deals
If you’re like us, you’ve wished for a Dyson for years, whether it’s one of the company’s state-of-the-art cordless vacuums, sleek purifiers that look more like decor than cleaning devices, or a trendy hair tool like the Supersonic or SELF Fave Airwrap. The rub is that Dysons are far from easy on the wallet, which is why might want to check out the up-to-40%-off price drops from Amazon (including on our SELF Fave V8 and V12 Detect vacuums).
Best Prime Day mattress and bedding deals
Another place you may find yourself loathe to leave come cold weather is your bed—and for a place where you spend so much of your life anyway, why wouldn’t you want to ensure that it’s as inviting as possible? There are many great Prime Day mattress deals for all types of sleepers, including cooling options for hot sleepers and medium-firm miracles for side and back sleepers, like the SELF Certified Casper Sleep Element. The sales event also offers sales on beautiful, breathable sheet sets, mattress toppers, pillows for aching necks, and more.
Read more: Best Mattresses
Best Prime Day fitness deals
Amazon’s giant sale is a wise time to splurge (or save, really) on a pricier piece of home gym equipment like an elliptical, or a space-saving SELF Home Fitness Award–winning adjustable kettlebell. While you’re at it, why not scoop up some workout and recovery accessories like a grippy yoga mat, a set of dumbbells, or weighted jump rope?
Read more: Best Prime Day Fitness Deals
Best Prime Day outdoors deals
Some deals on outdoor gear and goodies that are especially notable: 20% off a sleek, lightweight Osprey hiking backpack; 38% off a camp chair that’s perfect for fireside hangs; 50% off the SELF Outdoor Award–winning Lifestraw, which makes any water safe to drink while you’re on the trail; and 35% off an insulated Hydro Flask bottle that will keep said water cool for hours.
Best Prime Day wellness deals
For Prime Day, there are plenty of savings on soothing, health-minded products, such as: our favorite electric toothbrush (which tells you when you’re brushing too hard!), a massager like a Theragun or our SELF Fave neck massager, or a SELF Fave Tushy bidet that has a hot-water hook-up for the chilly days ahead.
Read more: Best Prime Day Wellness Deals
Best Prime Day sex toy deals
Amazon’s sex toy deals might be the nudge you need to treat yourself to a luxury vibrator from brands like Lelo and Womanizer—or to try something new like a cock ring or a strap-on.
Read more: Best Prime Day Sex Toy Deals
Best Prime Day clothing deals
Load up on layers, loungewear, and accessories while the Prime Day clothing deals are this excellent. Planning on hibernating? Fleecy sweaters and PJs are discounted now. Taking a foliage tour? Add a weekender bag to cart.
Read more: Best Prime Day Clothing Deals
Best Prime Day activewear deals
Bike shorts and tanks are no match for chillier temperatures—but heat-tech leggings and long-sleeve T’s certainly are. Build up your activewear drawer with these Prime Day deals.
Best Prime Day shoe deals
There are tons of shoe sales today, including on SELF editor-tested and award hiking boots, fuzzy house slippers, sandals, and more. So, pick up a pair of Tevas for your future spring strolls (while they’re on off-season sale, anyway), Keens for hitting the trails this fall, and comfy Sorel booties for when you want to look cute on the go.
Read more: Best Prime Day Shoe Deals
Best Prime Day sneaker deals
Whether you’re training for a race or can’t be bothered to slip on shoes that don’t feel like mattresses for your feet, you’ll want to check out these Prime Day sneaker deals on brands like Hoka, Adidas, and Ryka.
Read more: Best Prime Day Sneaker Deals
Best Prime Day beauty and skin care deals
Restock your skin care stash with deals on cult-favorite serums, creams, and treatments like Crest Whitestrips, Laneige’s cult-favorite lip mask, and a retinol cream. Prime Day’s also the perfect opportunity to try a buzzy tool like the SELF Fave Revlon dryer brush.
Best Best Buy Prime Day deals
The savviest of shoppers know that Prime Day discounts extend far beyond Amazon, with competitor retailers like Best Buy, Walmart, and others running sales to match—and sometimes even beat—Amazon’s offerings. Known for its electronic and appliance deals, Best Buy’s the place to turn if you’re shopping for a top-of-the-line tablet, Dyson, or cooking tool.
Best Nordstrom Prime Day deals
Nordstrom’s our one-stop shop for luxe beauty products (from brands like Sunday Riley and La Mer) and clothing. How cute is this periwinkle belt bag from Dagne Dover?
Read more: Best Nordstrom Gifts
Best Walmart Prime Day deals
Walmart has some checkout-worthy markdowns on staples like mattresses, vacuums, and even hair care. Don’t miss out on this $40 discount on Apple AirPods Pro (lower than Amazon even!).
Best REI Prime Day deals
Gear up—literally—with all of these outdoor-focused deals from REI from brands like Patagonia and Hydro Flask. Or, you know, add some new leggings into your rotation.
Best Zappos Prime Day deals
Don’t sleep on Zappos, which has a wide-ranging collection of deals. This pretty Patagonia backpack is a suitable size for a long walk or light hike, and these marked-down New Balance sneakers are as stylish as they are sporty. Zappos has many other sales on everything from jeans to luxury handbags.
Best Lululemon Prime Day deals
Lululemon’s a highly wish-listed activewear brand owing to its buttery soft, breathable materials, vibrant colors, and versatility. Save on some of its best-selling pieces now, including on its high-rise leggings, sports bras, tanks, shoes, and more.
Best Nike Prime Day deals
Nike consistently scores SELF Sneaker Awards for its stylish, dependable running shoes, and its activewear is as cute as it is tough enough for your most grueling workout. Right now, you can save an additional 20% off the brand’s sale items using the code ULTIMATE.
Best Target Prime Day deals
Target always gets the memo on Amazon’s deals drops, and this week is no different. Take 50% off a pair of noise-canceling Beats headphones, 30% off a Roomba, and 30% off a Keurig coffee maker.
Best Sephora Prime Day deals
Scoop up a steal of a deal from mega beauty retailer Sephora. We’re eying these discounts on a skin-brightening face mask and soothing bath bombs from Ouai.
What’s Prime Day?
Amazon Prime Day is a massive two-day shopping event held exclusively for Prime members. During this time you’ll find deep discounts on products across all categories, including some of the lowest prices of the year (outside of Black Friday and Cyber Monday, that is).
Prime Day versus Prime Big Deal Days
Previously, Prime Day ran exclusively in the summer, but last year on October 11 and 12, Amazon added a second event called the Prime Early Access Sale. This year, Amazon is calling its fall sale “Prime Big Deal Days,” but it’s informally known as “Second Prime Day” or “Prime Day Part Two.”
What’s on sale this Prime Day?
With the holidays around the corner, Prime Day has discounts on a ton of great Amazon gift ideas. There are fitness deals for NordicTrack treadmills and Hoka sneakers; tech deals on gadgets like Apple Watches, Sony QLED TVs, Bluetooth speakers, and Samsung Galaxy phones; kitchen and home deals, including Casper mattresses, iRobot Roomba robot vacuums, KitchenAids, Vitamix blenders, and Keurig coffee makers; and beauty and skin-care deals on Crest Whitestrips, Sunday Riley Good Genes serum, and the NuFace Mini.
Amazon’s offering great discounts on its own suite of products, as well, including Alexa-enabled Echo smart home devices, Ring video doorbells, SELF Fave Kindle e-readers, and Fire TV streaming sticks.
In addition to Amazon’s impressive discounts, there are all sorts of excellent Prime Day competitor deals from retailers like Target, Walmart, Nordstrom, and Best Buy. So, if you’ve put off purchasing Apple AirPods Pro, a Ninja air fryer, or a Fitbit, you’ll be hard-pressed to find a better time to snag these sought-after goods.
Do I need to be a Prime member to save on these deals?
Yes! The markdowns are a major perk of Amazon’s Prime membership—in addition to free one- to two-day shipping. Not subscribed but still want to save? Sign up for a 30-day free trial, and you’re good to go (plus, you’ll gain access to Prime Video content).
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