Groundbreak 2023 in Chicago is officially upon us and we’re covering this year’s top sessions so we can bring the event home to you. From cultural transformation to digital transformation, conference speakers are diving into key industry topics and sharing knowledge with their peers and industry experts on how to better their business, build more efficiently and help create a more diverse and skilled workforce.
Follow along throughout the event and check out some highlights as we share updates Live from Groundbreak — the construction technology event of the year.
As sessions unfold, it’s becoming clear that choosing the right technology isn’t just about achieving short-term gains — it’s about long-term transformation that aligns with a company’s mission.
People Over Technology: The Catalysts of Agile Practices
Experts and newcomers alike took a deep dive into a fundamental truth – technology alone cannot drive success — it’s the people behind the technology who make a difference. The mindset has often shackled the traditional ways of operating: “This is the way we’ve always done it.” Industry experts noted that true innovation emerges when processes prioritize agility over rigidity and are open to change.
A diverse panel of people champions and construction technology connoisseurs delved into this shift in perspective. Their collective wisdom unveiled that a culture that fosters innovation and embraces the latest digital tools isn’t just an advantage — it’s a necessity. These digital tools have a dual role: to enhance workforce development and streamline processes to achieve optimal business outcomes. Attendees were introduced to the notion of not just adopting technology, but integrating it in a way that supports a company’s overarching culture.
To accomplish this, Rob Sloyer, VP of Innovation & Strategic Services at KAST Construction, explained, “We’ve adopted an approach that entails making the right way the easy way. We explain why we make changes and how it impacts everyone.” To do this, it’s vital to seek out digital tools that complement collaboration and efficiency, and deploy them in ways that redefine traditional processes.
Navigating Rough Seas: Tech-Solutions to Mitigate Economic Risks
While the importance of aligning technology with culture is a strong narrative, another session shifted the lens slightly, bringing the very real challenges of the current market into focus: labor and material shortages — and how to plan for them.
Rob Krueger, VP of Operations at Fessler Bowman, commented, “Knowing that you’re on course feels so nice and comfortable, but you can’t feel that unless you have a labor plan.” Experts highlighted the challenges faced by contractors today but informed audience members that with the right tools, these choppy waters can be navigated.
Panelists went on to explain how purpose-built technologies provide an understanding of the risks of current market conditions and offer actionable strategies to mitigate them. In short, these aren’t just tools — they are buoys that keep businesses afloat in turbulent times.
Ben Schultz, Head of Workforce Management at Procore, stated, “When you put the right technology in the hands of your field workers, things become more efficient — processes improve and you’re going to have buy-in from your employees.”
Intertwining Technology and Culture: The Road Ahead
As the second day at Groundbreak comes to a close, it’s evident that success isn’t merely about adopting technology; it’s about integrating tools that amplify and resonate with the company’s people. Whether it’s fostering speed and innovation or navigating challenges unique to the labor shortage, the right technology can be transformative. The future is for companies that don’t just use technology, but intertwine it with the type of culture they’ve built.
Christen Craig
Christen Craig is a content marketing associate at Procore. She is passionate about using the innovative resources available to improve the lives of those working in construction, and telling their stories thereafter.
