In today’s digital landscape, businesses of all sizes, including small and medium-sized enterprises (SMEs), are increasingly harnessing the optimiser of artificial intelligence (AI) to optimize their sales and marketing efforts.
So let’s explore some of the key AI-powered sales and marketing tools that can benefit SMEs in this week’s Tech Tuesday edition.
HubSpot
HubSpot is an all-in-one inbound marketing and sales platform that offers various AI-powered features. It includes email marketing, lead nurturing, CRM, analytics, and more. HubSpot offers both free and paid plans. The pricing for paid plans starts at $50 per month.
Salesforce Einstein
Salesforce Einstein is an AI-powered CRM platform that helps businesses with sales and marketing automation. It uses machine learning to analyze customer data, make predictions, and provide personalised recommendations. Pricing: Pricing for Salesforce Einstein varies depending on the edition and features chosen. Contact Salesforce for detailed pricing information.
Marketo
Marketo is a marketing automation platform that leverages AI to optimize marketing campaigns, lead management, and customer engagement. It offers features like lead scoring, email marketing, and personalized content recommendations. Marketo offers customized pricing based on your specific requirements. Contact Marketo for pricing details.
Drift
Drift is an AI-powered conversational marketing platform that helps businesses generate and qualify leads through chatbots and live chat. It uses natural language processing to provide personalized conversational experiences. Pricing: Drift offers various pricing plans, starting at $400 per month. They also have an enterprise plan with custom pricing.
Description: Sprout Social is a social media management platform that incorporates AI to provide advanced analytics, social listening, and sentiment analysis. It helps businesses understand and engage with their audience effectively. Sprout Social offers various monthly pricing plans starting at $99 per user. They also have custom enterprise plans.
BrightEdge
BrightEdge is an AI-powered SEO platform that helps businesses optimise their online presence and improve search engine rankings. It provides insights and recommendations for content creation, keyword research, and competitive analysis. Pricing: BrightEdge offers custom pricing based on your specific needs. Contact BrightEdge for pricing details.
Gong.io
Gong.io is an AI-driven conversation analytics platform designed for sales teams. It uses natural language processing to analyse sales calls and meetings, providing insights and coaching opportunities to improve sales performance. Pricing: Gong.io offers custom pricing based on the number of users and specific requirements. Contact Gong.io for pricing information.
Clearbit
Clearbit is an AI-powered data enrichment tool that helps businesses enhance their lead and customer data. It provides accurate and detailed information about prospects, allowing for better targeting and personalisation. Clearbit offers different pricing plans based on usage and features required. Contact Clearbit for detailed pricing information.
Zoom Video Communications
Zoom IQ for Sales, introduced in 2022, is a product by Zoom that aims to give your team more time to focus on meaningful connections. By utilising AI technology, this Conversational Intelligence tool analyses and extracts valuable insights from meetings, enabling sales and marketing professionals to make data-driven decisions.
The tool offers features like automated transcription, sentiment analysis, and integration with CRM and calendars, making it easier to review and reference meeting discussions. For small and medium-sized enterprises (SMEs) with limited resources, Zoom IQ for Sales is particularly beneficial as it allows customer-facing teams to leverage data-driven insights and improve their connection with buyers.
To learn more about pricing and how your team can benefit from Zoom IQ for Sales, it is recommended to contact an expert. You can get in touch with an expert by visiting the following link: https://explore.zoom.us/en/conversational-intelligence/
Meltwater
Meltwater is revolutionizing the media, social, consumer, and sales intelligence realm through its AI-powered solutions. With over two decades of experience in Natural Language Processing, Meltwater leverages its AI capabilities to extract, analyse, and convert data from various sources into valuable insights. These insights cover aspects such as brand perception, emerging trends, and conversations, enabling businesses of all sizes to make strategic decisions for their marketing campaigns.
Meltwater offers a range of AI-enhanced tools within its suite of solutions. The AI Writing Assistant utilizes cutting-edge generative AI advancements, powered by OpenAI’s GPT model, to enhance productivity and creativity by assisting users in seamlessly crafting engaging content.
Please note that pricing information provided here may be subject to change, and it’s always recommended to visit the respective tool’s website or contact their sales team for the most up-to-date pricing details.
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