Insights from more than 200 hospitality decision-makers for technology solutions including: data security management, customer satisfaction, approaches to legacy technology, and investment in new solutions.
The global commerce landscape is amid massive disruption from political, technological, social, and economic perspectives and it all promises to impact the payment landscape in the coming years.
Some like inflation and supply chain issues pose substantial challenges while others like the emergence of digital wallets, new online shopping methods, and the metaverse offer businesses a new world of possibilities. Many of these opportunities are increasingly linked to the digital world we live in, and the trend is accelerating.
The customer is now in the drivers seat both offline and online, and for a new generation of consumers this is an exciting time but for businesses of all sizes, this presents multiple challenges and opportunities.
The worlds largest acquirer, Worldpay; the leading global commerce platform, FreedomPay; and the renowned Cornell Universitys Center for Hospitality Research set out to understand these challenges and how prepared businesses are today in the hospitality industry particularly when it comes to implementing and investing in new commerce technology
These three Powerhouses in the Hospitality industry commissioned this study, produced by Hanover Research. The report uncovers several insights from interviews with 226 US-based decision-makers for technology solutions across the Hospitality industry with 100+ locations.
This report will showcase five key trends in merchants main concerns, including data security management, customer satisfaction, and their approaches to legacy technology and investment in new solutions.
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