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The way we capture moments has been revolutionized by advancements in smartphone photography. To enhance their camera capabilities, smartphone brands are now partnering with camera manufacturers. Collaborations such as Xiaomi and Leica, OnePlus and Hasselblad, and Nokia and Zeiss have resulted in significant improvements in image quality, zoom capabilities, and innovative camera features, effectively bridging the gap between smartphones and dedicated cameras.
According to a report from China, it appears that a well-established player is now considering entering the smartphone market with its expertise in imaging. Digital Chat Station, a renowned tipster on Weibo, suggests that Canon is exploring the possibility of collaborating with a smartphone manufacturer. This move comes as sales of standalone point-and-shoot cameras continue to decline worldwide.
The report does not disclose the specific companies Canon is in talks with. However, given the growing number of smartphone vendors venturing into the camera market independently, it is highly likely that at least one of them will be interested in forming a partnership with Canon.
Which Smartphone OEM Can Canon Join Hands With?
To narrow down the potential smartphone manufacturers that could collaborate with Canon, we can use a process of elimination. OnePlus, Nokia, Xiaomi, and Vivo are unlikely candidates as they already have partnerships with camera manufacturers like Hasselblad, Zeiss, and Leica.
Google is also unlikely since the software giant has been making significant advancements in the camera department through its computational photography and AI smarts.
Samsung is another company that possesses expertise in optics, making it less likely for them to require assistance from Canon in this aspect.
On the other hand, companies like Motorola, Realme, and Redmi could benefit from Canon’s expertise. For instance, Motorola produces great phones but their camera experience is average, and even the images spit out by their flagship devices lack the oomph.
By partnering with Canon, Motorola could enhance its imaging algorithms, improve color grading, and refine image processing, ultimately strengthening this typically weak aspect of its smartphones.
While we currently lack detailed information about the collaboration, there is a possibility of further developments emerging in the future. We will keep you informed as more information becomes available.
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published: Saturday, May 20, 2023, 13:16 [IST]