D’Strict, South Korean Art Tech Group, Brings Immersive Exhibition to Hong Kong

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Beach (Image: courtesy of K11 and D’Strict)

See aurora lights or walk amongst jungle animals in this multisensory surrealism exhibition by D’Strict, known for its Instagrammable 3D virtual art installations

D’Strict, a South Korean digital marketing company-turned-art and design group, is bringing its world-renowned immersive art experience, Art M, to K11 HACC in Quarry Bay, Hong Kong. This is the first Arte Museum exhibition outside of South Korea.

Arte M is an immersive extravaganza that features four spaces designed with audio, olfactory and visual experiences inspired by natural wonders: blooming flower fields; a tropical rainforest in a kaleidoscope of colours; an infinite seashore with northern lights in the sky; and endlessly crashing waves trapped in a glass case.

Running from October 7 until late 2023, this extremely Instagrammable exhibition will serve as a prequel to Hong Kong’s first permanent Arte Museum, set to open next year at 11 Skies, Hong Kong’s largest retail, dining and entertainment hub located right by the Hong Kong International Airport in Chek Lap Kok.

Tatler talks to D’Strict about this new show and what we can expect of the highly anticipated museum.

Read more: M+ hosts Yayoi Kusama Exhibition, Asia’s Biggest Outside of Japan


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Jungle: Glow (Photo: courtesy of K11 and D’Strict)

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