‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures
![‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures ‘Fundamentally, the SSP business is not very attractive’: The fall out of ad tech’s latest round of closures](https://cheapestgadget.com/wp-content/uploads/2023/02/92366-fundamentally-the-ssp-business-is-not-very-attractive-the-fall-out-of-ad-techs-latest-round-of-closures-680x350.jpg)
For some, it’s a reckoning for a sector of the digital landscape; a sector that has been heralded as the most dynamic branch of the ad industry for the …