IAB Tech Lab finalizes first addressability solution
![IAB Tech Lab finalizes first addressability solution IAB Tech Lab finalizes first addressability solution](https://cheapestgadget.com/wp-content/uploads/2022/04/67128-iab-tech-lab-finalizes-first-addressability-solution-680x350.jpg)
Project Rearc, an initiative within IAB’s Tech Lab, has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The concept was first …