The Legend of Zelda: Tears of the Kingdom is likely the most anticipated Zelda title in history. Nintendo is also maintaining the buzz by releasing new content on a regular basis. As a result, fans are eagerly anticipating the release of this Zelda title and looking for any opportunity to pre-order it.
And businesses are working hard to secure pre-orders from as many fans as possible. However, Best Buy may come out on top if it maintains its tactic of promoting pre-orders for this Nintendo game.
Nintendo’s strategy to promote Zelda: Tears of the Kingdom
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In a recent Tweet from @ChrisRighteous, he showed how much Nintendo is trying to promote Tears of the Kingdom. Best Buy, in collaboration with Nintendo, has applied a humongous poster of the Zelda game right in front of their gates to attract users to it. They are trying to keep the game in a noticeable area so new gamers get intrigued by what the title has. And also for long-time Zelda fans to remember to pre-order the title.
While this may seem impressive, Nintendo is also trying the tactic of gifting the fans when they pre-order. And that strategy is definitely working, and the result is visible, with Tears of the Kingdom surpassing the pre-order number of Breath of the Wild. Getting your hands on The Tears of the Kingdom on the release date is an accomplishment in itself, but getting the added gifts is even better.
South Korea is definitely the winner in the worldwide Tears of the Kingdom pre-order gifts list. Customers who purchase this game in South Korea can select from options like a desk mat, coaster, blanket, 240-piece puzzle, passport cover, tote bag, beach towel, or key ring set. Fans in the United States can also select from a limited-edition wooden plaque (GameStop), an art print (Best Buy), or a golden wall scroll (Walmart) while pre-ordering the Zelda title.
Fans impressed with Nintendo’s attempt at promoting the game
Many fans are loving the efforts Nintendo is putting into the promotion of Zelda: Tears of the Kingdom.
They went big, literally!
— Stone The Villain🦊 (@ADarkKnightt) April 28, 2023
Well, if you gonna do it. That’s about how you should do it.
— Emmanuel (@E4xtream) April 28, 2023
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I think it’s trying to tell us to buy something?🤣 Awesome way to promote the game!!!! Can’t wait to play the game it’s definitely going to be really awesome 😁
— NarrativeSora😁 (@NarrativeSora) April 29, 2023
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What are your thoughts on the promotions of Zelda: Tears of the Kingdom done by Nintendo? Do you think the title will live up to the hype? Let us know in the comment section below.
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