Endeavour Group, which split off from supermarket giant Woolworths and listed on the ASX in mid-2021, reached $1 billion in digital sales for the first time in the 2022 financial year after investing $35 million in the first half to extend its digital capabilities.
Ms Smith said the significant expansion in EndeavourX’s headcount would help the business optimise its apps and websites, improve its drive-through and drive-up pick-up services at Dan Murphy’s and BWS and expand its personalised product recommendations.
“As more customers discovered shopping online through the pandemic, we’ve seen [drive-through and pick-up] as a really important capability for us and one that can differentiate us, given the breadth of our store and venue network right across Australia,” she said.
Entry level to managers
Endeavour will be competing against big banks, consultants and still cashed-up start-ups to recruit the 300 roles, which range from entry level roles to senior managers.
“There is a skill shortage in Australia due to rapid growth in the tech sector, so we are looking at how we can attract, train, retrain and support people across the board,” Ms Smith.
Ms Smith said the company would offer competitive pay, but declined to provide salary figures, and said team members could work from anywhere in Australia. Other perks include discounts on products, hotel meals and groceries.
“What our team tell us is that they love the culture of the people they work with, and love that we’re big enough to have scale, but of a size where they can truly make an outsized impact at an individual level,” she said.
“We are genuinely committed to continue to offer flexible working arrangements for our people. We trust our teams, and have team members who have temporarily worked from locations like Bali, India and the US.”
Ms Smith said the group’s stores and pubs could be a great place to recruit entry-level talent that the company had committed to training up.
“We’re really fortunate to have this amazing network of teams who work in our stores and venues with our brands and our customers and many of them are studying or interested in careers in digital technology.
“That is a really important pipeline for us.”